Retail Displays, also known as Point of Purchase (POP) displays are tools to advertise and sell your product at retail. POP displays can have several strategic goals, to intise an impulsive purchase, to outdo competitors, to inform customers and to build brand awareness.

Display can be broken down into three categories: temporary, semi-permanent and permanent. Each category is unique in marketing strategy, materials and overall use. A temporary display has a life span of 6 months or less. They are generally constructed from paper-based materials. They are relatively inexpensive and quick to produce. A permanent display has a life span of 12 months or more. Permanent displays and semi-permanent displays incorporate a wide variety of substrates such as wood, wire, plastic metal and paper as well. Permanent and semi-permanent displays have higher initial & unit costs. They take longer to design and produce. However, they have a long lasting retail presence and can have an upscale look.

Why Point of Purchase?

Point of Purchase and Point of Sale are the terms of marketing strategy adopted to increase or maximize impulse sales or purchase for brands at retail. Research shows approximately 70 percent of all purchase decisions are made at the location instore. And 53 percent of those in-store purchases are made on impulse.

Point of Purchase displays are used to merchandise specific goods and services adopting various visual marketing campaigns to ignite impulse purchase of the product. Point of Purchase advertising is a generic term for display units (e.g. retail display stands, showcases, interactive displays, literature dispensers, poster holders, sign holders etc.) used to merchandise specific goods and services, or as a vehicle for presenting Point of Sale advertising such as printed leaflets, posters, or audio-visual media.